Enterprise Center at PathStone

In 2023, The Enterprise Center at PathStone, a Community Development Financial Institution (CDFI), hired LáLew PR to spread awareness of its various training series, workshops and pitch competitions for regional entrepreneurs. As a CDFI, its focus is on increasing access to capital, knowledge and resources for underserved and minority entrepreneurs seeking to launch or grow their businesses. With this target audience in mind, we began researching relevant outlets and journalists that would best align with this mission.

The broad goal of spreading awareness of The Center’s opportunities had two main components. First, we wanted to reach The Center’s target audience prior to the launch of the various workshops to increase participation. Second, we wanted to demonstrate the value of The Center’s opportunities by highlighting the success of the workshops and gaining recognition for the competition winners.

To achieve these targets, LáLew pitched regional television, print and social media pages. Our research guided our efforts to craft compelling narratives and secure media placements that would effectively communicate The Center's commitment to empowering communities through access to crucial resources and educational opportunities. We secured coverage in Minority Reporter, Challenger Community News, Rochester Business Journal, Buffalo News, WROC-TV and various online publications and social media pages, for a 700% increase in regional media mentions solely focused on The Center’s workshops and 140% increase in regional media mentions of The Center.

LáLew successfully positioned The Enterprise Center as a beacon of support and growth within the regional entrepreneurial landscape.