Spring 2025 Intern
Spring 2025 Intern
About the Agency
LáLew Public Relations is a results-driven agency. Every program that we are involved in is guided by data and built on a strategic plan. We specialize in public relations, social media management, brand awareness, and full-scale media relations.
Founded in 2016, we are a certified woman and minority-owned PR firm that works with organizations to provide ongoing media relations and publicity to raise visibility and reach target audiences.
Since its inception, LáLew has worked with a number of businesses and nonprofits, including Grow-NY (a multi-million dollar agri-tech business competition), the Cayuga County Office of Tourism, Teen Empowerment, and Houghton College. Successes include securing earned media for the Rochester Schools Modernization Program (RSMP), which is the largest public capital works project in the history of Rochester with a $1.4 billion dollar budget, enabling the Urban League of Rochester to raise over $50,000 for their programming, and developing the design concept for the Healthy Baby Network’s 25th anniversary annual appeal.
Why You Would Want to Work Here
We are flexible: Work from home during hours that best fit your needs. Weekly meetings and client debriefs ensure that we are on the same page. The rest can be on your timeline.
We collaborate as you shine: At LàLew PR, we believe that everyone should have a chance to stand out and try something new. We believe in one another’s abilities and give you opportunities to grow in your skillset. However, as you do so, you are never alone. As a team, LàLew is always finding ways to assist one another on projects and tasks.
We offer strong professional development: Whether it be leadership and team building or hard/technical skills, there is always more to learn–– and we are here to help you do just that. Through various projects and team meetings, our team has the opportunity to grow personally and professionally.
We finish what we start: We are a team of hard workers with a will to match our creativity. When we work with a client, we go above and beyond their expectations and deliver consistent results
What You’ll Do
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Job description:
We are seeking a talented and motivated Copywriter to join LáLew PR as an intern. As a Copywriting Intern, you will have the opportunity to work closely with our experienced team of professionals and gain hands-on experience in crafting compelling and impactful written content for various agency and client PR campaigns. This internship is designed to provide you with valuable insights into the world of public relations and develop your skills as a creative communicator.Responsibilities:
- Assist in developing captivating and engaging written content for press releases, articles, blog posts, social media posts, website copy and other PR materials.
- Collaborate with the PR team to understand client objectives, target audience and key messaging to effectively convey brand stories and messages.
- Conduct thorough research to gather information and data related to client industries, competitors and trends, and incorporate findings into content development.
- Proofread and edit copy to ensure accuracy, clarity and adherence to brand guidelines.
- Help create and maintain an organized database of reference materials, including brand assets, style guides and industry-specific information.
- Contribute innovative ideas and creative concepts to enhance PR campaigns and develop engaging storytelling techniques.
- Stay up-to-date with industry trends, emerging technologies, and best practices in copywriting and PR.Qualifications:
- Current enrollment in a bachelor's degree program, preferably in Communications, Marketing, Journalism or a related field.
- Strong written and verbal communication skills, with an exceptional command of grammar, spelling and punctuation. Proficiency in AP style is a plus.
- Demonstrate creativity and ability to develop unique and engaging content for different audiences.
- Detail-oriented mindset with excellent organizational and time management skills.
- Proficiency in using Microsoft Word, Google Docs and familiarity with content management systems and social media platforms.
- Knowledge of PR and marketing principles is a plus.
- A portfolio or writing samples showcasing your ability to write persuasive and impactful content is highly desirable. -
Job Description:
We are seeking a talented Graphic Design Intern to join our team. As a Graphic Design Intern, you will have the opportunity to work on various design projects and contribute to the creation of visually appealing and impactful materials for our clients. This internship will provide valuable hands-on experience in the field of graphic design within a PR environment.
Responsibilities:
- Assist in the creation of engaging visual content for our clients' PR campaigns, including social media graphics, website assets, infographics, presentations and other promotional materials.
- Collaborate with the LáLew team to develop and maintain consistent brand identities across different communication channels.
- Support the team in brainstorming and conceptualizing creative ideas for client projects.
- Utilize industry-standard software tools (e.g., Canva, Adobe Creative Suite) to design and produce high-quality graphics.
- Conduct research to stay updated on design trends, emerging technologies and best practices in the graphic design field.
- Ensure all design work adheres to brand guidelines and meets team and client requirements and objectives.
- Assist in organizing and maintaining the digital asset library, ensuring easy access to design resources for the team.
- Collaborate with cross-functional teams, including, copywriters and account managers, to understand client objectives and incorporate them into the design process.
- Provide general support to the account manager team as needed, including file organization, formatting and other administrative tasks.Qualifications:
- Currently pursuing a degree in Advertising, Graphic Design, Visual Communication or a related field.
- Proficient in graphic design software, particularly Canva. Strong understanding of design principles, typography, color theory and composition.
- Knowledge of current design trends and best practices in digital and print media.
- Excellent attention to detail and ability to produce high-quality work within given deadlines.
- Good communication skills and the ability to collaborate effectively within a team environment.
- Strong organizational and time management skills, with the ability to multitask and prioritize tasks effectively.
- A portfolio or samples of previous design work showcasing creativity and technical skills. -
Job Description:
As a Business Systems and Analytics Intern, you will play a crucial role in supporting our team in gathering, analyzing and interpreting data to inform our public relations strategies and campaigns. This internship provides you with a unique opportunity to gain practical experience in the field of research and analytics within the context of public relations.
Responsibilities:
- Assist in collecting relevant data from various sources, including online platforms, surveys, databases and other research tools.
- Analyze data sets using statistical techniques and tools to identify trends, patterns and insights relevant to our clients' PR campaigns.
- Conduct market research to gather information about target audiences, competitors, industry trends and media landscapes to support strategic decision-making.
- Monitor media coverage and social media platforms to track the reach and impact of PR campaigns and prepare reports on media mentions.
- Compile research findings into clear and concise reports, dashboards and presentations for internal and client use.
- Assist in creating visually appealing and informative presentations that effectively communicate research findings and recommendations.
- Collaborate with the PR team to provide data-driven insights and recommendations that support the development of effective PR strategies.
- Stay up-to-date with industry trends, emerging research methodologies and data analysis techniques to contribute innovative ideas and approaches.Qualifications:
- Currently pursuing a degree in advertising, communications, public relations, marketing, statistics, business or a related field. A focus on research or analytics is a plus.
- Strong analytical and critical thinking skills with the ability to analyze and interpret data effectively.
- Demonstrated ability to conduct thorough and accurate research using a variety of sources and research methods.
- Proficiency in data analysis through tools such as Excel, Google Analytics, Squarespace, Mailchimp, Meta.
- Excellent written and verbal communication skills to convey complex information and insights in a clear and concise manner.
- Strong attention to detail to ensure accuracy and precision in data analysis and reporting.
- Ability to manage multiple tasks, prioritize effectively and meet deadlines in a fast-paced environment.
- Strong interpersonal skills and the ability to work collaboratively as part of a team. -
Job Description:
We are looking for a motivated and creative Social Media Management Intern to join our team. This internship provides you with an opportunity to gain hands-on experience in managing and executing social media strategies for our clients. As a Social Media Management Intern, you will contribute to the development and implementation of engaging social media content, analyze performance metrics and help drive brand awareness and engagement across various platforms.Responsibilities:
- Assist in developing and executing social media strategies to meet clients' marketing objectives and target audiences.
- Create and curate compelling content for social media platforms, including but not limited to Facebook, X, Instagram, LinkedIn and YouTube.
- Schedule and publish social media posts using social media management tools, ensuring consistency and adherence to content calendars.
- Monitor social media channels for comments, messages and mentions, and respond to inquiries or escalate as necessary.
- Conduct research to identify trends, industry news and relevant content to share with the social media audience.
- Engage with followers and build relationships with the online community through comments, direct messages and interactions.
- Monitor and analyze social media performance metrics, providing insights and recommendations for improvement.
- Collaborate with the marketing team to integrate social media campaigns with other marketing initiatives.
- Assist in creating reports to track social media performance and present findings to the team and clients.
- Support the social media team in brainstorming creative ideas and contributing to the development of social media campaigns.Qualifications:
- Currently pursuing a degree in PR, Marketing, Communications, Digital Media or a related field.
- Strong understanding of major social media platforms and their functionalities (Facebook, X, Instagram, LinkedIn, YouTube, etc.).
- Familiarity with social media management tools such as Meta Business Suite.
- Excellent written and verbal communication skills, with a keen eye for grammar, spelling and messaging.
- Creative mindset with the ability to think outside the box and generate engaging content ideas.
- Basic knowledge of social media analytics and the ability to interpret data to make informed decisions.
- Detail-oriented with excellent organizational and multitasking abilities to manage multiple social media accounts simultaneously.
- Self-motivated, proactive and able to work independently as well as within a team.
- Knowledge of graphic design principles and experience using design tools like Canva or Adobe Creative Suite is a plus.
Compensation
Interns are paid each semester with a $1,000 stipend. Semesters are fall, spring and summer.
To apply please use the following link to submit your resume & cover letter, and complete the application form.
P.O. Box 19619
Rochester, New York 14619
info@lalewpr.com
585-210-8663