Business Development Director

About the Agency

LáLew Public Relations is a results-driven agency. Every program that we are involved in is guided by data and built on a strategic plan. We specialize in public relations, social media management, brand awareness, and full-scale media relations.

Founded in 2016, we are a certified woman and minority-owned PR firm that works with organizations to provide ongoing media relations and publicity to raise visibility and reach target audiences.

Since its inception, LáLew has worked with a number of businesses and nonprofits, including Grow-NY (a multi-million dollar agri-tech business competition), the Cayuga County Office of Tourism, Teen Empowerment, and Houghton College. Successes include securing earned media for the Rochester Schools Modernization Program (RSMP), which is the largest public capital works project in the history of Rochester with a $1.4 billion dollar budget, enabling the Urban League of Rochester to raise over $50,000 for their programming, and developing the design concept for the Healthy Baby Network’s 25th anniversary annual appeal.

What You’ll Do

Administrative Roles and Tasks

Identify and cultivate relationships with potential clients, including businesses, organizations, and individuals.
Collaborate with the management team to craft compelling proposals and presentations that address client requirements and showcase our capabilities.
Actively network and represent the firm virtually at industry events, conferences, and networking functions.
Stay updated on industry trends, competitive landscape, and market developments to identify potential business opportunities.
Track and report on business development activities, including leads generated, meetings held, and new clients acquired.

Ideal candidate will have

Proven experience in business development.
Strong networking skills and the ability to build rapport with clients and industry professionals.
Excellent communication and negotiation skills, with the ability to articulate value propositions effectively.
Self-motivated and results-oriented, with a demonstrated track record of meeting or exceeding business development targets.
Ability to work independently and collaboratively in a fast-paced environment.
Strong skill set in project management, adept at handling multiple tasks while upholding a standard of excellence

Qualifications Required

2 years of experience in business development.
Bachelor's degree in business, marketing, finance, communications, or a related field is preferred.
Expertise in SEO, content marketing, social media marketing, and data analytics is preferred but not mandatory for consideration.
Must feel comfortable learning new systems and tools
Highly motivated, collaborative team player with excellent communication, organizational and interpersonal skills:
- Good at developing relationships and building trust across diverse teams
- Ability to think on your feet and participate in brainstorms and work sessions
- Communicate effectively with direct manager, senior management, and clients to set expectations, share status updates, and flag potential issues
Ability to work in a fast-paced environment and juggle multiple tasks, projects; strong prioritization skills to meet deadlines
Strong presentation, communication, and writing skills

Why You’ll Want to Work Here

We are flexible: Work from home during hours that best fit your needs. Weekly meetings and client debriefs ensure that we are on the same page. The rest can be on your timeline.
We collaborate as you shine: At LàLew PR, we believe that everyone should have a chance to stand out and try something new. We believe in one another’s abilities and give you opportunities to grow in your skillset. However, as you do so, you are never alone. As a team, LàLew is always finding ways to assist one another on projects and tasks.
We offer strong professional development: Whether it be leadership and team building or hard/technical skills, there is always more to learn–– and we are here to help you do just that. Through various projects and team meetings, our team has the opportunity to grow personally and professionally.
We finish what we start: We are a team of hard workers with a will to match our creativity. When we work with a client, we go above and beyond their expectations and deliver consistent results