Conducting Compelling Interviews
Whether for our blog, an article or a client project, our team is often in the position of interviewing a subject. In an effort to perform to the best of our abilities, we have compiled a few tips and tricks for how to conduct an interview that is enriching for both parties and delivers strong results. Come prepared
Before conducting the interview, take the time to do extensive research on the subject. This includes their history, their previous interviews, their social media presence and more. Gaining an understanding of what is already known about your subject will not only allow you to ask unique and original questions, but also be prepared to navigate any nuances that may come up.
Be quick on your feet
Sometimes your subject will venture down a path you hadn’t expected – it’s important to be quick on your feet here to engage in a potentially illuminating conversation, even if it’s unexpected. While having prepared questions is important, it is also helpful to anticipate the conversation going different ways. No matter where the interview turns, try to ask engaging questions at every step.
Take notes
While conducting the interview, take notes on what your subject is saying. Whether you note big-picture concepts, specific phrases or other thoughts you have, your notes will be important to look back on. Taking notes can help you stay engaged and focused while listening, and also show the subject that you really care about what they’re sharing. Sometimes, if applicable, recording the conversation can also be helpful
Make connections where you can
When interviewing someone, it can be helpful to identify a quick source of connection between you and the subject. It can be as simple as where you’re from, a favorite band or even agreement about the weather – little details like this can humanize both the interviewer and interviewee and ease any potential nerves or tension, allowing the conversation to feel less intimidating.
Follow up
After an interview, it’s a nice gesture to follow up with the subject and thank them for their time and participation. This also allows you the opportunity to confirm or clarify any details, or ask any additional questions if necessary. Acknowledging a subject following an interview is an easy way to show respect and reiterate your thanks for their contribution.
We hope these tips help fellow interviewers looking to make the most out of their conversations with their subjects. Happy interviewing!
