The Power of Photography in Business with Jackie McGriff

Businesses are continuously looking for methods to differentiate themselves in the digital age, where visual content is the key. Jackie McGriff, an experienced Rochester photographer and filmmaker, highlights the significant influence of photography on personal and professional branding. As a guest speaker for LáLew, she shared 3 pieces of practical advice for team members and businesses to make a visual impact.

1. The Importance of Headshots

“First things first. No matter what, you need a headshot.” McGriff sees them as a branding tool that builds association, approachability, professionalism and versatility. She makes the case that headshots are essential for all platforms, describing them as a digital chain that communicates accessibility and seriousness to the audience.

2. How to: Cell Phone Headshots

Next, McGriff provides a detailed guide for creating quality headshots using just a cell phone. To achieve a professional look, she emphasizes the importance of having the right setup, lighting and backdrop. McGriff suggests you “Prop up your phone on a table or a ring light or have a friend/partner take the photo.” 

She points out that positioning is crucial to bringing the subject's essence to life. “Facing the camera, turn your body at a 45-degree angle, keeping your head toward the camera.”

She also adds, “Remember, that everything’s better in 3s. Take a standard photo, an expressive photo and another posed photo.”

Finally, the backdrop. “Make sure to use a solid color background. If you can’t be in front of a solid color background, be far from the background and closer to your light source.”

3. Branding Photos at Events

McGriff discusses methods for elevating branding through compelling images. She recommends using options like Portrait mode on iPhones and Pro mode on Samsung devices to improve image quality. She emphasizes the importance of lighting, advising to reduce harsh lights and prevent flash where possible. “If taking photos of presenters on stage and the lighting looks too harsh, focus your camera on anything dark behind them.”

McGriff suggests, “to think like a photojournalist;” to capture the atmosphere, candid moments and crowd reactions. These elements, she feels, are critical in relaying the story of an event by delivering a thorough and engaging narrative through pictures.

Jackie McGriff's session not only emphasized the need of professional photography in business, but also highlighted how simple and effective it can be with the appropriate skills. Integrating these ideas can help organizations to boost their visual content, allowing them to connect more deeply and stand out with their audience.