Account Manager

About the Agency

LáLew Public Relations is a results-driven agency. Every program that we are involved in is guided by data and built on a strategic plan. We specialize in public relations, social media management, brand awareness, and full-scale media relations.

Founded in 2016, we are a certified woman and minority-owned PR firm that works with organizations to provide ongoing media relations and publicity to raise visibility and reach target audiences.

Since its inception, LáLew has worked with a number of businesses and nonprofits, including Grow-NY (a multi-million dollar agri-tech business competition), the Cayuga County Office of Tourism, Teen Empowerment, and Houghton College. Successes include securing earned media for the Rochester Schools Modernization Program (RSMP), which is the largest public capital works project in the history of Rochester with a $1.4 billion dollar budget, enabling the Urban League of Rochester to raise over $50,000 for their programming, and developing the design concept for the Healthy Baby Network’s 25th anniversary annual appeal.

What You’ll Do

Media Relations, Social Media, and Results

Draft press releases, fact sheets, media advisories, and other general press materials
Write and distribute pitches for media outreach, serving as a media contact
Maintain social media channels for clients
Monitor for all results and work with account team to compile reports for client(s)

Research and Data Collection

Research client and client-related information through online resources, databases, directors, etc.
Conduct media and social media audits
Compile data in an organized and clear way
Develop client-specific media lists and contribute to LáLew’s general contact database
Draft research reports to be reviewed by the LáLew team and clients as needed

Administrative Roles and Tasks

Attend client meetings, producing meeting summaries and next steps as needed
Develop, organize, and send documents, files and reports to clients
Prepare and present materials for client meetings (primarily in a virtual format)
Understand client marketplace, industry or sector as needed to meet goals and objectives

Qualifications Required

Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers, competitors.
Liaise and collaborate with internal teams and external agency partners; communicate cross-discipline deliverables and expectations.
Stay current on the latest social technology, functionality, and influencer integrations to serve as a go-to resource for the client and internal team.
Exhibit an understanding of the components of large integrated marketing campaigns, such as advertising, paid media, social, and influencer.
Ability to multi-task and maintain attention to detail
Excellent verbal, written, and organizational skills
Capable of maintaining positive working relationships with clients, account team, and across the agency
Highly motivated and enthusiastic with a can-do mindset.

Qualifications Preferred

Bachelor's degree in public relations, communications, journalism, or related industry
A demonstrated track record of developing and executing social and influencer strategies and programs that have driven tangible results
Experience working with paid media, analytics, planning, technology and creative teams to build effective strategies and experiences
Social Client Service experience for a global or national retail brand a huge plus
Accountability to reliably take ownership of work and responsibilities
Superior written and verbal communication skills

Why You Would Want to Work Here

We are flexible: Work from home during hours that best fit your needs. Weekly meetings and client debriefs ensure that we are on the same page. The rest can be on your timeline.
We collaborate as you shine: At LàLew PR, we believe that everyone should have a chance to stand out and try something new. We believe in one another’s abilities and give you opportunities to grow in your skillset. However, as you do so, you are never alone. As a team, LàLew is always finding ways to assist one another on projects and tasks.
We offer strong professional development: Whether it be leadership and team building or hard/technical skills, there is always more to learn–– and we are here to help you do just that. Through various projects and team meetings, our team has the opportunity to grow personally and professionally.
We finish what we start: We are a team of hard workers with a will to match our creativity. When we work with a client, we go above and beyond their expectations and deliver consistent results

Compensation

This is a contracted position. The expected time commitment is 35 - 40 hours per month, maybe more any given month. You have the potential to earn $1200 - $1500/monthly.

To apply, send us your resume and tell us how your skill set would be an asset to the team.

Apply Now