PR with Purpose: Jessica Lewis shares her expertise at the Elevate Women's Business Summit

PR With Purpose: Jessica Lewis shares her expertise at Elevate Women's Business Summit

Being in the spotlight can be intimidating, whether the attention is good or bad. Public relations plays an important role in every business when it comes to sharing a message and experts in the field can share insightful advice for handling the moment with confidence.

Jessica Lewis, founder and CEO of LáLew, led a workshop at the 2025 Elevate Women’s Business Summit titled “‘Headlines & Highlights’: Your PR Gameplan.” The summit provides an opportunity for visionaries, investors and entrepreneurs to celebrate and inspire the future of female-led businesses in Rochester.

Because it can be pricey to outsource a public relations team, Jessica tailored her workshop to business owners managing their own PR and entrepreneurs seeking media coverage. By teaching entrepreneurs and small businesses how to engage in effective PR strategies, Jessica was able to help them step up their game in the business. 

In her session, Jessica discussed key topics such as:

• Story Development

• Spot newsworthy or relevant hooks to capture attention.

• Build engaging and relatable narratives.

• Develop consistent and authentic storylines aligned with brand identity.

• Create a structured framework to ensure clear and cohesive messaging.

• Media Relations Strategy 

• Build tailored media lists for outreach.

• Use strategic techniques to grab journalist attention.

• Write clear, newsworthy press releases.

• Cultivate genuine connections with reporters for long-term media engagement.

• PR Campaign Planning 

• Develop timelines and content calendars to guide execution.

• Align channel strategies with audience and goals.

• Implement measurement frameworks to evaluate success.

• Developing a DIY PR Toolkit 

• Gather media kit and press release templates. 

• Use pitch frameworks for consistency and impact. 

• Set up systems to manage and track engagement. 

For the past 9 years, Jessica has applied her extensive knowledge of public relations to her work at LáLew. She has served as a mentor for numerous clients, helping everyone she connects with gain a new perspective and a sense of confidence in navigating the PR landscape. 

Whether you want to outsource public relations or simply talk strategy, LáLew offers a service for every need. Get in touch with us today!